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Marvel

Home care

Making the smell of clean and fresh in Home

A Sense of Well-Being All Around

The smell of a washed and polished floor, of the laundry, or of the clean dishes leaves the satisfaction of a job well done. The ‘right’ fragrance can lighten and uplift even the most mundane house care chores, and also transport you smoothly to the state of relaxation you expect when resting at home.

Product Applications

Dish Wash

Fabric Softener

Liquid & Powder Detergents

Air Care

Technical Information

The smell of a washed and polished floor, of the laundry, or of the clean dishes leaves the satisfaction of a job well done. The ‘right’ fragrance can lighten and uplift even the most mundane house care chores, and also transport you smoothly to the state of relaxation you expect when resting at home.

Making the smell of clean and fresh in customers’ homes our obsession, we manufacture great fragrances for household usage that combat malodour and extend the long-lasting effect of delicate aromas for a perfectly perfumed home.

What's On Trend now

Marvel researches the market constantly in search of new trends since the consumer demands are becoming more and more delicate.

  • Simple scents no longer attract demanding consumers these days. With consumers’ noses more receptive to new twists, manufacturers are tending to push for the inclusion of exotic fragrance infusions concepts (used in air care products) for fabric softeners or other household applications.
  • The idea of using the new air care scents related to exotic and dreamy destinations in fabric softeners and others can provide consumer with a scentful feelings of evasion while doing their household chores. This is powerful marketing!
  • Fragrances delivering stress-relief benefits could help attract consumers, especially the younger generations like millennials who are struggling to manage their stress and are not used to house care duties.
  • The notion of indoors well-being and comfort or the recently popular Nordic concept of ‘Hygge’ (Defined as a mood of coziness and comfortable conviviality with feelings of wellness and contentment) are commonly used by home care products’ marketers too.
  • Innovation brings new techniques to prolong and diffuse the smells, like the fragrance encapsulation, which is still in an early stage of development but catching on very fast with the big brands of home care. A whiff of the future, bringing longer lasting traditional scents from the past to your laundry: Lavender still keeps its strength!
  • Common traditional themes of fragrances across all brands are still: Floral, Fresh, Light, Fruity, Sweet, Citrus.
Dish Wash
Fabric Softener
Detergent
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